Domestic and International Banner Campaign

I KNOW WHAT YOU DID LAST SUMMER

STATICS

Statics were created for both domestic and international campaigns, featuring 6 distinct date and CTA messaging variations. Sizes: 125×272, 160×600, 164×257, 300×250, 300×600, 320×50, 320×100, 320×480, 440×200, 600×498, 700×979, 728×90, 750×500, 970×150, 970×250, 1200×1200, 1298×720, 1481×560, 1650×300, 1944×490, 2432×838.

PROGRESSIVES

Three progressive units were created, each showcasing various iterations of an initial video. All units included date coding to dynamically present release dates and CTAs. During the release week, quotes are incorporated, exchanged, and implemented with same-day service. 

Example: 970×250 Progressive

CUSTOM PUBLISHERS

Amazon
Fandango – Flixster Mobile Interstitial
Fandango – HPTO
Fandango – Mobile App Launch Unit
Fandango – Mobile Interstitial
Fandango – Rotten Tomatoes Interscroller
Hulu
Netflix
PlayStation
Roku
Rotten Tomatoes Interscroller
Snapchat
Spotify
Uber
YouTube Companion Banner
YouTube Demand Gen

BUDGET

Because we worked directly with the studio, we were able to deliver this campaign at 30% below the market rate offered by traditional agencies. Reach out below for details. 

IKW_fan