Statics were created for both domestic and international campaigns in 18 sizes, featuring 6 distinct date and CTA messaging variations. Moreover, the campaign incorporated 4 unique pieces of key art. Sizes: 160×600, 300×250, 300×600, 320×50, 320×480, 410×410, 600×498, 700×979, 728×90, 750×500, 960×286, 970×250, 1200×1200, 1481×560, 1920×1080, 1944×490, 2432×838
PROGRESSIVES
Four progressive units were created, each showcasing various iterations of an initial video. All units included date coding to dynamically present release dates and CTAs. During the release week, quotes are incorporated, exchanged, and implemented with same-day service.
Example: 970×250 Progressive
MEDIA PLAN
Domestic Exhibitor and Standard Units in 18 Sizes with 6 date/CTA Variations
Fandango App
Flixster
Rotten Tomatoes HPTO
Fandango HPTO
Pandora
Samsung
Spotlight
Verizon
YouTube Masthead
Spotlight Email Blast
BUDGET
Because we worked directly with the studio, we were able to deliver this campaign at 30% below the market rate offered by traditional agencies. Reach out below for details.