Statics were created for both domestic and international campaigns in 18 sizes, featuring 6 distinct date and CTA messaging variations. Moreover, the campaign incorporated 4 pieces of key art. Sizes: 160×600, 300×250, 300×600, 320×50, 320×480, 410×410, 600×498, 700×979, 728×90, 750×500, 960×286, 970×250, 1200×1200, 1481×560, 1920×1080, 1944×490, 2432×838
PROGRESSIVES
At least a dozen progressive units were created, each showcasing various iterations of an initial video. All units included date coding to dynamically present release dates and CTAs. During the release week, quotes are incorporated, exchanged, and implemented with same-day service.
Example: 970×250 Progressive
MEDIA PLAN
Domestic Exhibitor and Standard Units in 18 Sizes with 6 date/CTA Variations
Fandango Overlay
Rotten Tomatoes
Fandango HPTO
Spotlight Email Blast
Amazon Fire
ESPN
BUDGET
Because we worked directly with the studio, we were able to deliver this campaign at 30% below the market rate offered by traditional agencies. Reach out below for details.